Renowned contributors assess the links between technological change, analytical information and data customization which are now beginning to stimulate the wider adoption of GIS as a management and applied research tool. The first section deals with population data sources, followed by geodemographics and how it is used in customer targeting and product marketing. The next part considers how businesses can adopt GIS and the final segment contains two excellent overviews on how geography is being applied in business. A wealth of illustrations, containing new material from actual commercial and planning applications, enables readers to distinguish between abstract GIS principles and authentic usages.
Popular Passages:
By the year 2000, American students will leave grades four, eight. and twelve having demonstrated competency in challenging subject matter including English, mathematics, science, history, and geography; and every school in America will ensure that all students learn to use their minds well, so they may be prepared for responsible citizenship. further learning, and productive employment in our modern economy. - Page 252
on frequently purchased items such as food at home, food away from home, alcoholic beverages, tobacco products and smoking supplies, personal care products and services, - Page 289
the Department of Trade and Industry and the Science and Engineering Research Council for - Page 274
that everything is related to everything else, but near things are more - Page 175
Acknowledgements The editors would like to thank a number of people for their contributions to this book. - Page xiii
This is in contrast to the situation in the United States, where - Page 44
Geodemographics has come into use as a shorthand label for both the development and the application of area typologies that have proved to be powerful discriminators of consumer - Page 104
If, after study, the evidence suggests that a GIS means better data — better information — better decision processes — better decision outcomes — better bottom lines, then, buying or expanding a GIS makes business sense and deserves - Page 237
that the unit codes can each be accurately georeferenced (eg to the UK National Grid or latitude/longitude in the US) but that the geographical arrangement of these codes is different - Page 22
Using the list of postcodes which lie within the relevant census areas, extract the list of addresses which are likely to house persons of the desired socio-economic group, and - Page 22
Cover:
+ By Paul Longley, Graham Clarke
+ Published 1996, John Wiley and Sons
+ 336 pages
+ ISBN 0470235101